Mailtarget Documentation

API Metrics Definitions

API Metrics Definitions

Within your account, the Signals Analytics section leverages data from the Metrics API to generate graphs and reports that provide valuable insights into your email activity. These reports primarily consist of data directly extracted from the API. However, certain metrics in the reports involve simple calculation. Here are the definitions for each of these metrics.

MetricAPI SourceDefinition
Injectioncount_injectedNumber of emails successfully generated or relayed through Mailtarget.
Deliverycount_deliveredNumber of emails that were received by a recipient's mailbox provider.
Delaycount_delayedNumber emails that were temporarily rejected by a recipient's mailbox provider.
Bouncecount_bounceNumber of bounced emails, not including Admin Bounces. Includes all In-Band and Out-of-Band Bounces.
Clickcount_clickedNumber of times that links were clicked across all emails.
OpenPercentage (Unique Confirmed Opens / Accepted)Approximate Percentage of Accepted emails that were either rendered or had at least one link selected

These calculated metrics help provide a deeper understanding of your email performance and engagement levels.